Which of the following statements is most likely true about the product life cycle?
A) Profits are nonexistent in the growth stage.
B) Growth is a period of rapid market acceptance and increasing profits.
C) Throughout the product introduction stage, sales are zero.
D) The growth stage is the longest stage of the product life cycle.
E) Maturity is the period when sales fall off but profits continue to rise.

Question

Quizplus · Accepted Answer

The growth stage is characterized by rapid market acceptance and increasing profits as the product gains popularity and sales volume increases.

Which of the Following Statements Is Most Likely True About