Which of the following steps of the new product development process would most likely use an R-W-W framework?
A) idea screening
B) commercialization
C) test marketing
D) concept testing
E) idea generation

Question

Quizplus · Accepted Answer

The R-W-W (Real-Win-Worth) framework is typically used during the idea screening phase to evaluate whether a product idea is real, if the company can win with it, and if it is worth pursuing.

Which of the Following Steps of the New Product Development