Consumers rely less on price to judge the quality of a product when they .
A) are unable to research the product
B) are unable to judge the quality of the product
C) lack information about the product
D) rely on cues from sellers to differentiate a high or low price
E) have prior experience with the product

Question

Quizplus · Accepted Answer

When consumers have prior experience with a product, they can rely on their own knowledge and past interactions to judge its quality, rather than depending on price as an indicator.

Consumers Rely Less on Price to Judge the Quality of a Product