Which of the following conditions is most likely essential for implementing a successful market-penetration pricing strategy for a product?
A) Production costs rise with an increase in marketing efforts.
B) The market for the product is highly price sensitive.
C) Alternative products can enter the market easily.
D) Prices increase incrementally as sales volume increases.
E) The product's quality supports its high price.

Question

Quizplus · Accepted Answer

A market-penetration pricing strategy is most successful when the market is highly price sensitive, as lower prices can attract a larger number of customers and increase market share quickly.

Which of the Following Conditions Is Most Likely Essential for Implementing