A pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth.
A) value-based
B) competition-based
C) target costing
D) cost-based
E) value-added

Question

Quizplus · Accepted Answer

Value-based pricing starts with an assessment of customer needs and perceptions to set a price based on the perceived value to the customer.

A Pricing Strategy for an Offering Begins with an Assessment