Which of the following is an example of a product developing secondary meaning?
A) Customers identify a certain color as identifying a company's product.
B) Customers hear of the term through a secondary source such as media advertising.
C) A company illegally misappropriated a trademark and has used it to identify a product.
D) A company has agreed to only use a trademark secondarily after the primary user has abandoned it.
E) A product has secondary meaning in the minds of consumers as to usefulness.

Question

Quizplus · Accepted Answer

Secondary meaning occurs when a product feature or term, which might not be inherently distinctive, has come to be uniquely associated with a particular company or product in the minds of the public. This is exemplified by customers identifying a certain color as identifying a company's product, as it shows that the color has acquired a distinctive character linked to that company's goods or services.

Which of the Following Is an Example of a Product