Jeff opened a sporting apparel store and signed a lease on the property.He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct.Based on this description,which aspect of the marketing mix does he still need to work on?
A) price
B) place
C) promotion
D) product
E) prototype

Question

Quizplus · Accepted Answer

Jeff has already worked on the place by signing a lease on the property, product by agreeing on the amount of merchandise, and promotion by agreeing on the promotions he will conduct. He still needs to work on the price aspect of the marketing mix, which involves setting prices for his merchandise.

Jeff Opened a Sporting Apparel Store and Signed a Lease