The activity,set of institutions,and processes for creating,capturing,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is called
A) marketing.
B) marketing research.
C) market share analysis.
D) market segmentation.
E) market positioning.

Question

Quizplus · Accepted Answer

Marketing involves a wide range of activities, institutions, and processes that aim to create, communicate, and deliver offerings that provide value to customers, clients, partners, and society as a whole. This includes market research, segmenting and targeting specific customer groups, developing marketing strategies and campaigns, branding and positioning, and establishing relationships with stakeholders. Ultimately, the goal of marketing is to drive sales and profitability for businesses, while also meeting the needs and wants of customers in a way that is ethical and socially responsible.

The Activity,set of Institutions,and Processes for Creating,capturing,communicating,delivering,and Exchanging Offerings That