Which of the following best represents how marketing expands firms' global presence?
A) when companies hire employees from different backgrounds and cultures
B) when companies manufacture and sell their products all over the world
C) when companies see a product manufactured overseas and decide to produce it domestically
D) when companies require their employees to learn a foreign language
E) when companies adhere to government restrictions in overseas markets

Question

Quizplus · Accepted Answer

Marketing expansion involves a company manufacturing and selling their products in multiple countries, thus expanding their global presence. Hiring employees from different backgrounds (A) and requiring employees to learn a foreign language (D) may be helpful for cultural proficiency, but they do not necessarily expand the company's global presence. Seeing a product manufactured overseas and deciding to produce it domestically (C) may increase the company's domestic offerings, but it does not necessarily expand the company's global presence. Adhering to government restrictions in overseas markets (E) is important for maintaining compliance, but it also does not necessarily expand the company's global presence.

Which of the Following Best Represents How Marketing Expands Firms