Many inventors struggle with the question,"I made it; now how do I get rid of it?" They have made the error of considering marketing as
A) an afterthought.
B) an integral part of a business plan.
C) an accounting function.
D) a profit center.
E) important only for new products.

Question

Quizplus · Accepted Answer

Inventors often focus so much on the creation and development of their product that they neglect to consider how they will sell it until after it's been developed. This indicates that they treat marketing as an afterthought, rather than planning for it from the beginning.

Many Inventors Struggle with the Question,"I Made It; Now How