Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of
A) C2C marketing.
B) customer relationship management.
C) a transactional marketing orientation.
D) supply chain management.
E) typical production-oriented era marketing practices.

Question

Quizplus · Accepted Answer

This is an example of customer relationship management, as the catalog company is using data on customers' previous purchases to tailor their offerings and maintain a positive relationship with them.

Many Catalog Companies Create Special-Run Issues Based on What Customers