Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of
A) C2C marketing.
B) customer relationship management.
C) a transactional marketing orientation.
D) supply chain management.
E) typical production era marketing practices.

Question

Quizplus · Accepted Answer

Franco's use of a database software system to remind him when his customers should be ready to reorder his industrial cleaning products is an example of customer relationship management (CRM). CRM aims to build long-term relationships with customers, and one way to do this is to keep in touch with them at critical times such as when they need to reorder.

Franco Uses a Database Software System to Remind Him When