What is the focus of a firm that develops a relational orientation with its customers?
A) Relating product knowledge to customers' interests
B) Gaining profit from each customer transaction
C) Generating profits quickly before customers shop elsewhere
D) Working with competitors to simplify product offerings for customers
E) Gaining lifetime profitability from customer relationships

Question

Quizplus · Accepted Answer

A firm with a relational orientation focuses on building long-term relationships with customers to ensure ongoing business and lifetime profitability, rather than just short-term gains from individual transactions.

What Is the Focus of a Firm That Develops a Relational