If a firm adopts a CRM business philosophy, it most likely has a(n)________ orientation with its customers.
A)transactional
B)external
C)relational
D)internal
E)divisional

Question

Quizplus · Accepted Answer

A CRM (Customer Relationship Management) business philosophy is focused on building and maintaining long-term relationships with customers, rather than simply completing individual transactions. Therefore, a firm that adopts a CRM business philosophy would have a relational orientation with its customers.

If a Firm Adopts a CRM Business Philosophy, It Most