A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
A)value cocreation
B)customer relationship management
C)transactional marketing
D)B2B marketing
E)the supply chain

Question

Quizplus · Accepted Answer

The gallery is using customer relationship management (CRM) by collecting and utilizing customer preference data to create a personalized experience and build loyalty. This approach focuses on building long-term relationships with customers by understanding their needs and preferences.

A Local Art Gallery Keeps Information on Its Customers' Artist