Which of the following statements reflects the philosophy of the market-oriented era?
A) A good product will sell itself.
B) The customer is king.
C) Firms should take advantage of a seller's market.
D) Advertising and personal selling should be emphasized in order to make the sale.
E) Firms should focus on value.

Question

Quizplus · Accepted Answer

The market-oriented philosophy places a strong emphasis on the customer and prioritizes meeting their needs and wants. "The customer is king" reflects this approach. A emphasizes product quality, C focuses on market conditions, D emphasizes sales tactics, and E emphasizes providing value, all of which are important considerations but do not reflect the overarching philosophy of the market-oriented era.

Which of the Following Statements Reflects the Philosophy of the Market-Oriented