Near the end of the model year,the Move-Them-Out automobile dealership had an unusually high inventory level.The manager increased her advertising spending and gave extra incentives to its salespeople.Move-Them-Out operates as if it were in the __________ era.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

The high inventory level indicates that Move-Them-Out is finding it difficult to sell their cars. The manager's decision to increase advertising spending and giving extra incentives to salespeople suggests that Move-Them-Out's focus is on selling as many cars as possible rather than on understanding and meeting customer needs. This reflects a sales-oriented era of marketing.

Near the End of the Model Year,the Move-Them-Out Automobile Dealership