Melanie works for a small computer software company.Her boss is constantly improving the company's products but neglects customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

A production-oriented era of marketing is characterized by a focus on the efficiency of production and the improvement of products. This type of era emphasizes internal capabilities and technical knowledge, which could explain why Melanie's boss is neglecting areas such as customer service and promotion. This focus on production over other marketing considerations suggests that the boss is operating in a production-oriented era.

Melanie Works for a Small Computer Software Company