Marketing channel management is also known as
A) endless chain marketing.
B) a transactional orientation.
C) wholesaling.
D) production management.
E) supply chain management.

Question

Quizplus · Accepted Answer

Marketing channel management is the process of managing activities and relationships between a company and its distributors or intermediaries. It involves the planning, coordination, and execution of tasks involved in delivering products or services from the manufacturer to the end consumer. This process is also known as supply chain management, which refers to managing the flow of goods and services from the point of origin to the point of consumption.

Marketing Channel Management Is Also Known as