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While Waiting in Line to Make a Purchase at Target

Question 29

Multiple Choice

While waiting in line to make a purchase at Target, Mitch sees signs reminding him to visit the company's website for online specials and to sign up on his smartphone for the Target Circle Rewards Program. Other signs remind him that Target will match competitors' prices on any item they sell. This is an example of which 4E framework?


A) Engage
B) Energize
C) Excite
D) Experience
E) Educate

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