Which objective of the 4E framework focuses on allowing customers the opportunity to download a sample or chapter of an e-book prior to purchasing it?
A) engagement
B) energy
C) excitement
D) experience
E) education

Question

Quizplus · Accepted Answer

The objective of "experience" in the 4E framework is to allow customers to interact with a product or service, such as downloading a sample or chapter of an e-book, to get a feel for it before making a purchase decision.

Which Objective of the 4E Framework Focuses on Allowing Customers