A generational cohort is a group of people
A) who purchase only one brand of a product throughout their lifetime.
B) who grew up and went to school together.
C) with the same beliefs and values.
D) who are of the same generation.
E) who are not open to new things.

Question

Quizplus · Accepted Answer

A generational cohort is a group of people who were born around the same time and have similar experiences and cultural events that shape their attitudes, values, and beliefs. Therefore, the best choice is D - who are of the same generation.

A Generational Cohort Is a Group of People