As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

Question

Quizplus · Accepted Answer

When a currency becomes more expensive, it becomes more expensive to import goods priced in that currency. Therefore, if the euro becomes more expensive relative to the dollar, it would likely lead to decreased demand for European wines in the U.S. market, as they would become relatively more expensive for American consumers.

As the Euro Becomes More Expensive Relative to the Dollar