A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.
A) external-locus-of-control
B) high-involvement
C) low-involvement
D) differential content
E) internet advertising

Question

Quizplus · Accepted Answer

A high-involvement consumer is one who is highly interested in a product or service, leading to greater attention and deeper processing, resulting in strong attitudes and purchase intentions.

A Consumer's Buying Decision Depends on the Consumer's Level of Involvement