Elena is in the process of buying a new flatscreen. There are many possible flatscreens to choose from, but she is focused on a few she would actually consider buying. These make up her ________ set.
A) universal
B) retrieval
C) immediate
D) evoked
E) focus

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or products a consumer considers when making a purchase decision.

Elena Is in the Process of Buying a New Flatscreen