An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. The architect probably serves as a gatekeeper in the buying center.

Question

Quizplus · Accepted Answer

In a buying center, a gatekeeper controls the flow of information. The architect is more likely to be a user or influencer, as they request the software for their work.

An Architect Working for a Large Firm Requests Specific Computer