Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges), high-quality education, and student-centered faculty. He is positioning the institution based primarily on
A) value.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

The president is emphasizing the university's lower price and high-quality education, which together highlight the value offered to students compared to neighboring private colleges.

Whenever the President of the Local Public University Promotes the Institution