Alex has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Alex has identified different ________ that respond similarly to his marketing efforts.
A) mass customization consumers
B) geographic segments
C) market segments
D) self-concept customers
E) geodemographic segments

Question

Quizplus · Accepted Answer

Market segments are groups of consumers who respond similarly to marketing efforts, which is what Alex has identified.

Alex Has Found That Both Commercial and Residential Real Estate