After a product has been launched,marketers must undertake a critical postlaunch review to determine whether the product and its launch were a success or failure and what additional resources or changes to the marketing mix are needed,if any.For a product that does move on,the firms can measure the success of the new product by interrelated factors that include all of the following except
A) its satisfaction of technical requirements.
B) its satisfaction of performance.
C) customer acceptance.
D) its satisfaction of the firm's financial requirements.
E) its satisfaction of the firm's manufacturing requirements.

Question

Quizplus · Accepted Answer

The options listed are factors that would typically be used to measure the success of a new product launch. However, option E, which refers to the satisfaction of the firm's manufacturing requirements, is less likely to be a relevant factor in determining the success of the product. While it is important for a product to meet manufacturing requirements, this is not necessarily a direct indicator of its success in the market.

After a Product Has Been Launched,marketers Must Undertake a Critical