Which of the following adopter categories refers to the last large group of buyers to enter a new product market?
A) late majority
B) early majority
C) laggards
D) early adopters
E) innovators

Question

Quizplus · Accepted Answer

The late majority is the last large group of buyers to adopt a new product, following the early majority. They are more skeptical and wait until the product is well established.

Which of the Following Adopter Categories Refers to the Last