Which of the following reflects the maturity stage of the product life cycle?
A) Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few
B) Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing
C) Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products
D) Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products
E) Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

Question

Quizplus · Accepted Answer

The peak stage of the product life cycle is characterized by high sales and high profits but with a peak that may start to decline. Typical consumers during this stage are the late majority and there are usually a high number of competitors and competitive products.

Which of the Following Reflects the Maturity Stage of the Product