The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.
A) pretesting
B) product launch
C) posttesting
D) product development
E) evaluation of results

Question

Quizplus · Accepted Answer

The product launch step in the product development process is critical because it requires extensive coordination of all aspects of the marketing mix, such as advertising, distribution, pricing, and promotions. It also involves significant resources, including financial, human, and time, to successfully introduce the product to the market.

The __________ Step in the Product Development Process Is Critical,requiring