When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in
A) pretesting.
B) product launch.
C) test marketing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

When McDonald's markets a new drink or sandwich in only a few of its outlets, it is engaging in test marketing. Test marketing involves introducing a new product in a small number of locations to gauge its potential success before making it available in all outlets.

When McDonald's Comes Up with a New Drink or Sandwich