Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in
A) test marketing.
B) product launch.
C) alpha testing.
D) target marketing.
E) concept testing.

Question

Quizplus · Accepted Answer

Barbara is performing alpha testing, which occurs before the product is launched and involves testing the product to ensure it meets design specifications. Test marketing involves launching the product in a limited area to gather data on consumer response, product launch refers to the actual introduction of the product to the market, target marketing involves identifying a specific group of consumers to market the product to, and concept testing involves gathering feedback on product ideas before a prototype is created.

Barbara Is Using a Test Model of Her Firm's New