When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?
A) How long will it take to bring the software to market?
B) Will respondents purchase the software if it becomes available?
C) Who will determine the price to be charged?
D) Where should the product be sold?
E) Which computer trade show will be used to introduce the product?

Question

Quizplus · Accepted Answer

The most important question to ask during exploratory concept testing is if potential customers would be willing to buy the product. This helps determine the viability of the product and if it is worth investing resources into bringing it to market. The other options are important questions to consider, but not as crucial as knowing if there is demand for the product.

When Conducting Exploratory Concept Testing for Her Firm's New Internet