The diffusion of innovation theory is useful to marketers in helping them
A)adjust to the performance life cycle.
B)avoid the cost of concept testing.
C)predict which types of customers will buy their product immediately and later.
D)predict how long it will take for a new product to gain market acceptance.
E)determine a target market.

Question

Quizplus · Accepted Answer

The diffusion of innovation theory helps marketers understand the adoption process of new products, allowing them to predict which types of customers (innovators, early adopters, etc.) will purchase the product at different stages.

The Diffusion of Innovation Theory Is Useful to Marketers in Helping