Bob and George live in the United States.Bob recently asked for George's cell phone number,but George said he didn't own a cell phone.George would probably be considered a(n)__________ in the diffusion of innovation process.
A) innovator
B) laggard
C) late majority adopter
D) early majority adopter
E) early adopter

Question

Quizplus · Accepted Answer

Laggards are the individuals who are the last to adopt an innovation. George's lack of ownership of a cell phone indicates that he is resistant to change and slow to adopt new technologies, hence he would be classified as a laggard in the diffusion of innovation process.

Bob and George Live in the United States