As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Question

Quizplus · Accepted Answer

The early adopter group plays a crucial role in the diffusion of innovation process. They are the ones who adopt the innovation after the innovators and help spread the word, influencing the early majority and subsequent groups. If the early adopter group is small, it limits the innovation's exposure and acceptance, likely resulting in fewer overall adopters.

As It Pertains to the Diffusion of Innovation,if the __________