Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or
A) diversify.
B) intensify his prototyping.
C) expand his early adopter market segment.
D) market the same products to similar customers.
E) focus on concept testing.

Question

Quizplus · Accepted Answer

Eric can market the same products to similar customers, which means finding new customers who have similar needs and interests as his current customers but are not currently being served by his company. This approach doesn't require new product development but rather focuses on expanding the customer base for existing products.

Eric Is a Sales Rep for an Established Building Materials