A firm uses customer orientation when it sets its pricing strategy based on how it can add value to its products or services. A "no haggle" pricing policy is a type of ________ pricing strategy.
A) maximizing profits
B) sales orientation
C) target return
D) status quo
E) customer-oriented

Question

Quizplus · Accepted Answer

A "no haggle" pricing policy is customer-oriented because it focuses on providing value and convenience to the customer by eliminating the need for negotiation, thus enhancing the customer experience.

A Firm Uses Customer Orientation When It Sets Its Pricing