Why is it most likely important to maintain this guest's satisfaction with the hotel and the front desk clerk?
A)The guest is visiting the ReView Hotel during the off season and is paying a below average rate for the room.
B)The guest is already satisfied with the wireless service,so her cluster of satisfactions will be maintained if she is also satisfied with the hotel and the front desk clerk.
C)The guest's membership in the hotel's rewards club indicates a previous level of satisfaction that should be maintained by the front desk clerk to ensure customer loyalty.
D)The hotel maintains exclusivity through various pricing levels and room features.
E)The clerk is the only employee of the hotel with whom the guest will have contact.

Question

Quizplus · Accepted Answer

The guest's membership in the hotel's rewards club indicates that she has had a previous level of satisfaction with the hotel, and it is important to maintain that satisfaction to ensure customer loyalty. This can lead to repeat business and positive word-of-mouth marketing.

Why Is It Most Likely Important to Maintain This Guest's