Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted"meaningfully"at least once a month are more likely to renew their memberships. What form of contact would zoo members be most likely to find meaningful each month?
A)an automated phone call thanking them for their zoo membership
B)an e-mail invitation to an upcoming special event for zoo members
C)a refrigerator magnet with a picture of a zoo animal on it
D)a phone call from another zoo member requesting donations
E)a postcard with reminders of the zoo's hours of operation

Question

Quizplus · Accepted Answer

An e-mail invitation to an upcoming special event for zoo members would likely be the most meaningful contact for zoo members each month. This not only shows appreciation for their membership but also provides exclusive access to events, which can increase the perceived value of their membership. The other options, such as an automated phone call, a refrigerator magnet, a phone call requesting donations, or a postcard with reminders of the zoo's hours of operation, may not be as meaningful or valuable to members.

Alana Pierce Is the Director of Membership Programs for the Tammerline