The major purpose of the approach step is to:
A)quantify the prospect's interest in the product
B)encourage the prospect to buy your product
C)capture the prospect's full attention and build interest in the product
D)gather facts about the prospect's authority to buy your product
E)ensure that the prospect is a qualified lead

Question

Quizplus · Accepted Answer

The approach step is meant to capture the prospect's full attention and build interest in the product. It is the first step in the selling process and sets the tone for the rest of the sales interaction. Options A, B, D, and E are not the primary purpose of the approach step.

The Major Purpose of the Approach Step Is To