The sources of product differentiation do NOT include:
A) differences in location.
B) differences in quality.
C) the perception by consumers that products are different, even if they are physically identical.
D) consumers' value in uniformity.

Question

Quizplus · Accepted Answer

Consumers' value in uniformity is not a source of product differentiation; rather, it suggests a preference for similarity or standardization.

The Sources of Product Differentiation Do NOT Include