Suppose a local government is trying to reduce rates of littering in a local park. One person suggests putting up signs saying, "90% of citizens dispose of their trash, helping to keep our park beautiful." Another person suggests putting up a different sign that says, "10% of citizen's litter, reducing the beauty of the park for others." Because individuals are influenced by _______, we would expect the _______ sign to work better at reducing littering.
A)the endowment effect; first
B)reverse psychology; second
C)social norms; first
D)anchoring; second

Question

Quizplus · Accepted Answer

Social norms influence behavior by suggesting what is typical or desirable within a community. The first sign emphasizes positive behavior (90% of citizens dispose of their trash), which aligns with using social norms to encourage individuals to conform to the desirable behavior of not littering.

Suppose a Local Government Is Trying to Reduce Rates of Littering