Reference group effects in cross-cultural research occur because
A) people use social comparison to evaluate themselves.
B) people do not really know how they feel.
C) people from different cultures have different response styles.
D) people value what they are most in need of.
E) some words do not translate well into other languages.

Question

Quizplus · Accepted Answer

Reference group effects occur because people use social comparison to evaluate themselves, which can lead to differences in responses based on the cultural context of the reference group.

Reference Group Effects in Cross-Cultural Research Occur Because