The self-serving bias is ________.This explains why Spencer, an American college student, is likely to recall more ________ compared to Hirohito, a Japanese college student, who is likely to recall more ________.
A) more common among Westerners than East Asians; failure memories; success memories
B) more common among Westerners than East Asians; success memories; failure memories
C) more common among East Asians than Westerners; failure memories; success memories
D) more common among East Asians than Westerners; success memories; failure memories
E) equally common among East Asians than Westerners; success memories; failure memories

Question

Quizplus · Accepted Answer

The self-serving bias, which is the tendency to attribute successes to internal factors and failures to external factors, is more prevalent among Western cultures than East Asian cultures. This cultural difference explains why Spencer, from a Western background, is more likely to remember his successes, while Hirohito, from an East Asian background, is more likely to remember his failures.

The Self-Serving Bias Is ________