Researchers tend to use snowball sampling when ______.
A)trying to reduce researcher bias
B)a population is difficult to locate
C)larger groups within the sample are overrepresented
D)a population is readily accessible to the researcher

Question

Quizplus · Accepted Answer

Snowball sampling is often used when the population of interest is difficult to locate or access, such as with hidden or hard-to-reach groups. Researchers start with a small group of known individuals and then expand the sample by asking those participants to refer others they know within the target population.

Researchers Tend to Use Snowball Sampling When ______