Denis and Denis show that while poor deal pricing was a factor in the failure of firms in the very early 1990s, the 1990-1991 recession was the primary cause.

Question

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Denis and Denis (1995) conducted a study that found while poor deal pricing contributed to the failure of firms, the primary cause of these failures in the very early 1990s was the 1990-1991 recession, which had a more significant impact on the firms' performance.

Denis and Denis Show That While Poor Deal Pricing Was