Why do customers prefer to have continuing relationships with businesses or suppliers?
A) It helps the consumers in the process of benchmarking.
B) By nature, customers are resistant to change and prefer pre-existing relationships with businesses.
C) The decision-making process becomes easier with the reduction in the number of choices.
D) Most businesses have low switching costs which make them attractive to have continued relationships with.

Question

Quizplus · Accepted Answer

Continuing relationships with businesses reduce the number of choices a customer has to make, simplifying the decision-making process and often leading to greater satisfaction and loyalty.

Why Do Customers Prefer to Have Continuing Relationships with Businesses